Buzz marketing campaign: a brand new product

Docs en anglais | 22 pages | 14-03-2008 | Format : | Note : Non noté

PRIX : 3.60€ |

Résumé

This document determines a marketing campaign for a new product: "Drink & Drive Pill".

N.B: It contains also a Powerpoint presentation. It's a .Zip File.

Extract:

Nowadays, everybody knows that alcohol is a real problem in young people's life. They are over-represented in driving accidents, injuries and deaths involving alcohol. Until now, the marketing campaigns created to reduce alcohol consumption have had no real effects on people's behavior.
Indeed, teenagers and students are used to drinking too much in nightclubs, parties… and this can be very dangerous for those who drive.

Binge drinking has become a trend. That's why we decided to create a brand new buzz marketing campaign with a new style, which would really change teens' behavior.
To do that, we will, first, present our product and its packaging. Then, we will define our target and eventually we will work on the distribution and the communication (...)

Contents:

I) Table of contents
II) Introduction
III) Our Product
IV) Packaging
V) Our target
VI) Distribution
VII) Communication
VIII) Conclusion

Recommandations

Du même auteur

Nouveautés dans la rubrique Docs en anglais

Les plus visités dans la matière Docs en anglais