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Starbucks Coffee's strategy : case
| Note : 
RésuméThe case presents the strategy, defines the problem and then proposes alternatives and suggestions of strategies more appropriate for the activity, the brand position and the implementation of all the strategies.
Outline:
I) Analysis of the situation SWOT
A. Core & Distinctive competences
B. Customer & Market Analysis
C. Competitive Analysis
D. Environment Analysis
II) Definition of the problem
A. Key issue 1 and analysis
B. Key issue 2 and analysis
C. Key issue 3 and analysis
III) Alternatives
A. Alternative 1
B. Alternative 2
C. Alternative 3
D. Decision grid
IV) Recommended Solution & Justification
V) Implementation plan
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