Lastminute.com, pioneer of e-tourism...

Docs en anglais | 16 pages | 24-01-2008 | Format : | Note : Non noté |

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Résumé

Internet is considered as the most popular means of communication throughout business world. It is gifted in sharing and transferring knowledge efficiently and globally. It helps professionals to develop new interfaces that facilitate economic links between various commercial partners.

Lastminute.com was created in a favourable context and currently, we can suppose that this company's name is well known all over Europe. Indeed, Lastminute.com is one of the pioneer concerning e-tourism that is to say an online Business-to-Consumer company (B2C) oriented on the tourism market. As a leading company, Lastminute.com needs to research, to develop and to create new concepts answering to new needs especially customers' expectations. By this way, Lastminute.com knows how to seize market opportunities and to expand its strategy to grow throughout Europe.

(...)

... which is Lastminute.com's strategy as an e-tourism company?

Contents:

Introduction

I) Presentation of Lastminute.com
II) External Analysis: PEST, SWOT & Porter
III) Internal Analysis

Conclusion

References

Recommandations

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