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Marketing study: the Tumi difference
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RésuméWhat is Tummi's marketing strategy? How works its system of distribution? How can we evaluate its brand image? What are the challenges Tummi has to cope with? What are the perspectives of the brand?
Contents:
I) Luggage industry at a glance
II) Company history
III) Marketing strategy and target market
IV) The marketing mix
V) Looking ahead
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