Marketing study: The North Face

Docs en anglais | 25 pages | 23-01-2008 | Format : | Note : Non noté

PRIX : 3.60€ |

Résumé

What is The North Face's marketing strategy? How works its system of distribution? How can we evaluate its brand image? What are the challenges the North Face has to cope with? What are the perspectives of the brand?

Extract:

The North Face's parent company is VF corporation, a leading company in branded lifestyle apparel including Jeanswear, outdoor products, image apparel and sportswear. Its principal brands include Wrangler, Lee, Riders, Rustler, The North Face, Vans, Reef , Napapijri, Kipling, Nautica, John Varvatos, Jansport, Eastpak (...)

Contents:

I) Brand profile
II) History
III) Brand identity
IV) 4P Analysis
V) International strategy

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