Tourism advertising

Docs en anglais | 18 pages | 23-01-2008 | Format : | Note : Non noté |

PRIX : 9.00€ |

Résumé

When we speak about tourism and tourism communication, we can ask ourselves a bunch of questions related to this subject. First of all, what is tourism? and particularly, what is a tourist destination? How can we set up a tourism communication?

"Tourism is a system of people, practices and places, which has for ultimate goal to make it possible for the individuals to move so as to step into their re-creation, out of their usual places of life, while living temporarily in other places."

From this definition, it is important to analyze the relation which exists between these "places" and the tourist "products". Indeed, we often speak about the tourist destinations as products because we sell them via promotion and distribution systems. But there is no tourist resource a priori: the tourist place also called "destination" is a social production registered in the history, which evolves unceasingly.

(...)

Contents:

Introduction

I) WHAT IS "TOURISM COMMUNICATION"?

- Types of tourism communication
- Objectives and measurement standards

II) THE TARGET AUDIENCE

- Objective criteria of segmentation
- Criteria related to the holiday makers' personality
- Types of tourists

III) MESSAGE STRATEGY AND MARKETING COMMUNICATIONS MIX

- Message strategy
- Marketing communications mix

Conclusion
Bibliography

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