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Marketing analysis of Chivas Regal
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RésuméWhat is Chivas Regal's marketing strategy? How can we evaluate its brand image? How works its system of distribution (licensing, wholesale, retail, ...)? What are the challenges Chivas Regal has to cope with?
Contents:
I) Presentation of Chivas Regal
II) Brand identity and personality
III) Brand positioning
IV) Communication
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