Résumé
What is Free Lance's marketing strategy? What are the reasons for its success? How can we describe its brand image? How works its system of distribution? What are Free Lance's perspectives and challenges?
Extract:
Granted, the Free Lance brand is well-known by the majority of fashion-addict women and thanks to its distribution strategy Free Lance shoes are available in most French malls. Free Lance addresses consequently the mass market (...)
Contents:
I) Brand presentation
II) Marketing strategy
III) Reasons for success
IV) Challenges and recommandations