








Presentation of General Electric
Désirer, est-ce nécessairement souffrir ?
Marketing study: The North Face
Presentation of the Apple company
Les hommes ne vivent-ils en société que par intérêt ?
Peut-on croire à la vérité ?


Julian Barnes, "Flaubert's Parrot": commentary
Example of a cover letter for a marketing department
Stakes of the management revolution: what are the news goals of modern companies?
New stakes of business organisation in a changing economic environment
An internal capacity for leveraging resources and competences is a prerequisite for creating competitive advantage
Coca-Cola in Japan


Analysis: Mary Shelley, Frankenstein, Chapter 1
Budweiser case study
Heineken's new marketing strategy