Action Plan: Mezzo di Pasta abroad

Docs en anglais | 22 pages | 13-12-2007 | Format : | Note : Non noté

PRIX : 9.00€ |

Résumé

Action plan in order to launch an italian fast-food restaurant abroad.

Outline:

I) Summary/introduction
II) The company: management, values, backgrounds and policy
III) The Mezzo di Pasta's cone. The products' characteristics and appeals
IV) The micro and macro assumptions that can impact on Mezzo di Pasta
V) The culture's elements and the three selected countries
VI) Selection criteria. Matrix and explanation of the 7 criteria. Final country choice
VII) Entry strategies and Cost/market responsiveness evolution
VIII) Investment and expected returns
IX) Conclusion, recommendations and exhibits

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