Résumé
This document is one of the few anti-smoking ads that were broadcasted in the United States in 1998. Launched by the Centers for Disease Control, this awareness campaign included two pretty similar ads, both targeting teenagers. How is this advertisement supposed to strike us? Which elements are used to shock the viewer? Is it really effective?
Outline:
I) Description
A. General description
B. The details and their meanings
C. The effect produced by those elements
II) The viewer
A. Identification to the ad
B. Which leads to a certain pondering
C. Is this ad effective in the end?