Export strategy of the first world retailer: Wal-Mart

Docs en anglais | 13 pages | 03-12-2007 | Format : | Note : Non noté

PRIX : 5.40€ |

Résumé

First World retailer, Wal-Mart is forging a new model of capitalism and become a typical example of the Anglo-Saxon economic model. This essay tries to expose the current situation of the international strategy of the company, the goals, the means and the results. What are the 7 key points of the strategy? The reasons of an International Strategy? What are the oversea location? The future of the business?

N.B.: .zip file containing a 13 pages Word document and a 24 slides PowerPoint presentation.

Outline:

Introduction

I) Analysis of the success

A. The 7 key points of the Wal-Mart's strategy
B. SWOT analysis

II) Analysis of the Wal-Mart's internationalisation Strategy

A. Reasons of an international development
B. The locations of Wal-Mart
C. Standardization: an example of the anglo-saxon economic model
D. Future of the business

Conclusion

Recommandations

Du même auteur

Nouveautés dans la rubrique Docs en anglais

Les plus visités dans la matière Docs en anglais