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Marketing plan for Caroll in China
| Note : 
RésuméCaroll, fashion dress company, well developed on the French market wants today to tap into new international market. The company, furthermore, wants to develop its business into the middle social class of consumers in China growing market.
The report objective is to define the marketing plan to realise the best development as possible of Caroll in this country.
That's why we are going to use the following steps developed in the executive summary, to preconise the best strategy to enter Chinese fashion dress market, and how create a strong and long term image on this market.
Contents:
Report presentation
1) COMPANIES PRESENTATION
A/ Vivarte
B/ Caroll
2) GENERAL CHARACTERISTICS ON CHINESE MARKET
3) SWOT ANALYSIS
A/ Caroll's strengths
B/ Caroll's weaknesses
C/ Opportunities on Chinese market
D/ Threats on Chinese market
4) ANSOFF MATRIX
A/ Model
B/ Implementation strategy
5) MARKETING MIX: 7P'S
A/ Product
B/ Promotion
C/ Place
D/ Price
E/ People
F/ Process
G/ Physical evidence
6) CONTROL AND EVALUATION
7) BIBLIOGRAPHY
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