Décathlon : Marketing mix, SWOT and Corporate philosophy

Docs en anglais | 9 pages | 22-11-2007 | Format : | Note : Non noté

PRIX : 3.60€ |

Résumé

Leader in the sector of the distribution of articles of sport (approximately 50% of the market), the task of Decathlon is to develop the health by the sport, and to satisfy any sportsman from beginners to experts. The Decathlon stores propose more than 50 Sports either with large brands like Adidas, Nike, Rossignol, or with its own brands.

Contents:

Introduction

I) Historic of Décathlon

A. Presentation of Decathlon
B. Some important dates

II) Marketing mix

A. Products
B. Distribution

III) Swot analysis

A. Strenghts and Weaknesses
B. Opportunities and Threats

IV) Corporate philosophy

Vocabulary
Conclusion

Recommandations

Du même auteur

Nouveautés dans la rubrique Docs en anglais

Les plus visités dans la matière Docs en anglais