Résumé
Drucker Peter F, "The Discipline of Innovation", Harvard Business Review, HBR Classic, November-December 1998 pp. 149-157, published in the May-June 1985 issue.
Drucker sustains that what all successful entrepreneurs have in common is not a certain kind of personality but a commitment to the systematic practice of innovation. Innovation is the specific function of entrepreneurship. It is the means by which entrepreneur either creates new wealth-producing resources or endows existing resources with enhanced potential for creating wealth. It is also an effort to create purposeful, focused change in an enterprise's economic or social potential (...)
Contents:
Introduction
SOURCES OF INNOVATION
- Unexpected Occurrences
- Incongruities
- Process Needs
- Industry and Market Changes
- Demographic Changes
- Changes in Perception
- The new knowledge
PRINCIPLES OF INNOVATION