Alibaba.com strategy

Docs en anglais | 20 pages | 31-10-2007 | Format : | Note : Non noté |

PRIX : 9.00€ |

Résumé

The Internet is considered as the most popular means of communication throughout business world. It is gifted in sharing and transferring knowledge efficiently and globally. It helps professional to develop new interface that facilitate economic links between various commercial partners.

Alibaba.com was created in a favourable context and currently, we can suppose that this company's name is well known all over the world. Indeed, Alibaba.com is the world's largest online business-to-business (B2B) marketplace for small and medium sized enterprises (SME) conducting international trade.
As a leading company, Alibaba.com has to research, develop and create new concepts answering to new needs especially customers' expectations. By this way, Alibaba.com knows how to seize market opportunities and to expand its strategy to the SMEs' economic growth throughout Asia, USA, Europe and South America.

In order to succeed, Alibaba.com already has many strengths even if it is a young company: the combination of Eastern wisdom, Western operational techniques, and international capital invested in global market reflect is strong power. With these keys of success, the company work out a strategy based on the flexibility. To be efficient, Alibaba.com has to adapt itself to the evolving environment thanks to environment studies and especially focusing on companies' expectations studies.

Nowadays, we can consider Alibaba.com as a giant in global trade market because the company is one of the most active in B2B marketplaces. It aims to make business easier for SMEs all over the world and we can think that it tends to achieve it amazingly.

Nevertheless, Alibaba.com is an Asian company which wants to be internationally recognized partly thanks to its management which tends to be an inter-culutural focus: How an inter-cultural management can help Alibaba.com to be a successful company with built revenue streams, for present and for future?

Contents:

Introduction

I) Business in China for a world-wide activity

1. Historical and situational context
2. Birth of Alibaba.com

II) Alibaba.com's economic growth and development

1. Organization
2. Objectives
3. Strategy

III) Alibaba.com, a Chinese company that did not copy existing business models

1. Information flow
2. Document flow
3. Money flow

Conclusion

Appendixes
* Basic business model tool
* Id alibaba.com
* Internationalisation
* Asia's map
* Finance, market shares, taobao users

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