Internship report: The Litten Tree PLC

Docs en anglais | 17 pages | 06-11-2007 | Format : | Note : Non noté |

PRIX : 3.60€ |

Résumé

Thanks to this working experience in the same time than the macro environment analysis, it is then easier to understand the PEST analysis and above all to know which trends are opportunities for the pub located in Dorset (South England) and which one are threatens.

Extract:

Political factors aim to explain English law and how it applies to England, and precisely in Dorset area, where The Litten Tree pub is based. We can add that European Union Law has to b considered, for example about the “anti-competitive provisions” of the Treaty of Rome, because it has been incorporated into English Law. Political factors include also government regulations and rules under which the company must operate (...)

Contents:

I) Pest analysis

A. My mission: to find new opportunities linked with the macro environment

II) Marketing mix

A. What I learnt by working in the Litten Tree, Barmaid, definetely the first step

Recommandations

Du même auteur

Nouveautés dans la rubrique Docs en anglais

Les plus visités dans la matière Docs en anglais