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Is Zara's business model compatible with continued strong growth?
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RésuméThis PowerPoint document is a small study about Zara's business model in the "prêt-à-porter" segment. Strategic segment consists of "prêt-à-porter" for children to adults in their 40s. The main question consists of: is Zara's business model compatible with continued strong growth?
Contents:
Introduction
I) External Analysis
A. The strategic segment
B. Global market with local differences in consumer spending
C. Key factors to succeed
II) Internal Analysis
A. Zara is the main asset of Inditex
B. Zara's business model generates competitive advantages
III) Recommendations
A. Continued growth must be in line with current strategic positioning
B. Europe stands out as the most convenient market for continued growth
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