Strategy case study: British Airways still 2006

Docs en anglais | 26 pages | 24-10-2007 | Format : | Note : Non noté |

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Résumé

Analysis on British Airways and more specifically how Bob Ayling has chosen to massively layoff in order to save the company : summary of this experience.

Contents:

Introduction : what did Bob Ayling do well and what did he do less well ?

I) Key aspects of the Ayling 's leadership style

A. Ayling's career
B. Who is Ayling?
C. Audacious actions

II) What do you make of the 1997 cabin crew strike?

A. Mistake n°1
B. Mistake n°2
C. Mistake n°3
D. Mistake n°4

III) Enterprise experiment

A. The 3 reasons why customers service has deteriorated by the end of the period 1996-2000: Culture, Leadership and Structure
B. Why had Ayling a good image?
C. Why did his reputation change?
D. Other reasons of a bad perception

Conclusion

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