Foreign R&D labs

Docs en anglais | 5 pages | 08-10-2007 | Format : | Note : Non noté |

PRIX : 3.60€ |

Résumé

Douglas and Rouse (2007) stated that: "R&D" enterprise design has a major impact on value creation. For instance, a decentralized R&D approach, where R&D units are tied closely to individual business units, is advantageous for short-term focus on customer needs and for improving existing products (i.e., a "defender" business model). A networked R&D approach links central R&D with business units, business units with outside companies, or both central R&D and business units with outside research agencies. This organization is found more effective for new product and technology development (i.e., a "prospector" model).

Contents:

- Introduction
- Literature review
- Case studies
- Conclusion

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