Advertising campaign to promote France

Marketing | 3 pages | 10-02-2006 | Format : | Note : Non noté

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Résumé

As France refused to take part to the coalition in Iraq in 2003, an “anti-French” wave began in the US, making French people and products boycotted, from President Chirac to wine or cheese. Beyond this political disagreement, cultural differences were underlined. But they've always existed, and now it comes to restore the image of France, while not denying its singularity. France is different because it sees itself as different. This way, we've decided to create a campaign to promote our country abroad. It's not directly about making business, as it would be for a travel agency ad, but the aim is to reconquer the affection of foreigners, using stereotypes and humour ...

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