The pricing strategy

Docs en anglais | 31 pages | 10-08-2007 | Format : | Note : Non noté |

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Résumé

This document explains in details how to build an efficient pricing strategy for marketers.

After examining the nature of pricing process, we explain what the market interpretation of price is within economic theory.

The document also deals with cost, competition environment, retail and product cycles.

Summary:

Introduction

I) The nature of pricing process
II) The market interpretation of price
III) Pricing from of standpoint of economic theory
IV) Role of costs in pricing
V) Cost-oriented pricing
VI) Demand and competition oriented pricing
VII) Pricing decisions by manufacturers
VIII) Retail pricing
IX) Pricing of services
X) Pricing over the product life cycle
XI) Conclusion

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