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Marketing case study: The DVD-D
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RésuméThe DVD-D is a standard DVD that can be used only for several hours after the card board sleeve has been opened. But the sleeve can be opened anytime: now, in one day, in one week, in one month or in several years. Then the DVD-D has a restricted lifespan of eight hours, after which it will be more readable by some platforms. The technology is compatible with any type of DVD drive (DVD video players, DVD-ROM drives, DVD game devices). It does not require any hardware change.
Outline:
I) PRESENTATION OF THE PRODUCT
A. A new concept
B. Instruction manual
C. Directions for use
D. Composition of the product
II) SITUATION ANALYSIS
A. Product analysis
B. Market analysis
III) MARKETING STRATEGY
A. Target market
B. Marketing mix
IV) CONCLUSION
V) BIBLIOGRAPHY
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