How important is branding in the web based environment?

Docs en anglais | 7 pages | 21-07-2007 | Format : | Note : Non noté |

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Résumé

We are in a period of time in which marketing plays a very significant role in the life of a company. Marketing has many elements, all of which are important; this report shall concentrate particularly on branding. The advancement of technology and the appearance of the Internet have opened the doors to many academics and researchers to question the impact branding can have for a company marketing itself on the web.

This report shall begin with defining what branding is and highlight some of its benefits affecting the consumers, the manufacturers, as well as the retailers. The main contribution shall evolve around the possible advantages and disadvantages of branding on the web and its possible future implications for companies.

Outline:

1. Introduction
2. What is branding?
3. The benefits of branding
4. Branding and the Web
5. Some possible disadvantages of branding on the Web
6. The future of branding on the Web

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