Résumé
Business plan: the creation of a restaurant for vegetarian people. The goal is to permit to vegetarian people to eat in a restaurant without be worried of what there is in their plate. The plates are going to respect all the restraints of the vegetarian's plates. The idea is to give an answer to a particular custom: vegetarian people, wich can be a large target, because be vegetarian can concern all the age and all the social categories.
Outline:
I) Business idea and legal structure
A. Business idea
B. Legal structure of the business
II) Marketing plan
A. Details of products/services you will be offering
B. The pricing policy
C. Demographic characteristic of potential customers
D. The area/location where you plan set up
E. Methods&cost of promotion
F. Questionnaire design
III) Finance plan
A. Fixed costs
B. Cost of one menu (example of a menu)
C. Margin
D. Profit Margin
F. Budget of promotion and advertising
G. Production budget
H. Treasury budget
I. Financement plan on 3 years