The global marketing

Marketing | 78 pages | 08-07-2007 | Format : | Note : Non noté

PRIX : 3.60€ |

Résumé

Study based on the global marketing. The 5 steps process of marketing are: understanding customer needs, wants and demands, market offering: products, services and experiences, customer value and satisfaction, exchanges and relationships, knowing markets.

Outline:

I) Essence of marketing
II) Marketing strategy
III) Business portfolio, BUs, analysis of BU attractiveness, the BCG approach
IV) Customer remains in the center
V) Basics on Marketing
VI) Marketing strategy, fighting on the market
VII) Measuring demand and managing market-related information
VIII) Watching the environment
IX) Understanding consumption and purchase behavior: consumer behavior
X) B2B marketing: basic insights
XI) Market segmentation

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