+ de 20 000 documents en ligne
Docs en anglais
Toyota, strategy of a leader
| Note : 
RésuméHow did Toyota become the leader on the car manufacturers today? What is its marketing strategy? You will see how a marketing of innovation strategy had led that firm to the leadership on the global market. Through two cases studies (a marketing orientated case, and a technical one), illustrated with figures and pictures, you will be explained what have been, are, and will be, the development axis of Toyota in terms of management, marketing, technical development and economical development.
Outline:
A. Presentation
B. The Competitors
C. The Company's Strategy (marketing) plus Case Study (alternative marketing)
D. Case Study: The THUMS (technical)
E. Conclusion
Recommandations
3 pages - 3,60€
3 pages - 1,80€
23 pages - 5,40€
Du même auteur
Le Rich Media marketingL'évolution du marché des fibres textiles en FranceToyota, strategy of a leaderNouveautés dans la rubrique Docs en anglais
How to manage a multicultural team?What are the new stakes of working conditions according to the strategies of corporations?Child labour« The lunatic you work with », The Economist, May 8th 2004Glossary of French DiplomasHow effective is the communitarian critique of liberalism?Les plus visités dans la matière Docs en anglais
Analysis: Mary Shelley, Frankenstein, Chapter 1Budweiser case studyHeineken's new marketing strategy