The company ING Direct: case study

Marketing | 9 pages | 18-07-2007 | Format : | Note : Non noté |

PRIX : 3.60€ |

Résumé

Case study about the society ING Direct, which is a financial company at a global scale. What makes the attractiveness of ING Direct? After a diagnosis of the company, this document explains also how to develop competitiveness and shows a strategy proposal.

Outline:

I) Mission

II) Diagnosis

A. Attractiveness of the industry
B. Proposals for traditional banks
C. ING Direct's SWOT Analysis

III) Options to develop competitive advantage

A. Cost
B. Differentiation

IV) Strategy proposal

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