Globalization drivers for the Food & Beverage Industry (Pepsi and Nestlé)

Docs en anglais | 39 pages | 22-05-2007 | Format : | Note : Non noté |

PRIX : 9.00€ |

Résumé

This document/study is a deep analysis of the different globalization drivers that influence multinational companies in their everyday activities around the globe. The analysis of the food and beverage industry is made in the report, then it focuses on two main competitors: PepsiCo and Nestlé. A comparison of the two companies is made after they have been analyzed in order to see how they respond to those drivers and in what way their behaviors are different compared to competitors. The report stresses on critical points through the use of important concepts such as the 5 competitive forces by Porter, the 4 globalization drivers... Finally, recommendations are made to the companies in relation with what was mentioned before.

Length: 39 pages (30 without appendices and sources) and ~10,500 words.
Created: April 2007 by international and 4th year BBA students (Business School).
Proofread and corrected to prevent any English mistakes.

Outline:

I) The Food and Beverage Industry
- Introduction
- Brief Industry Analysis: Industry Competition
- The Drivers of Globalization within the Packaged Food and Beverage Industry
1) Market-Seeking Driver – increase the size of potential markets
2) Cost Reduction Driver- attained through economies of scale
3) Extending the Product Life Cycle Driver
4) Value Chain Optimization Driver

II) Nestlé
- Introduction
1) Market Seeking Driver
2) Cost Reduction Driver
3) Value Chain Optimization Driver
4) Extending the Product Life Cycle Driver

III) PepsiCo
- Introduction
1) Market Seeking Driver
2) Cost Reduction Driver
3) Extending the Life Cycle Driver
4) Value Chain Optimization Driver

IV) Differences and Similarities between Nestlé and PepsiCo
1) Stages in Globalization Strategies
2) Marketing
3) Local market size growth prospective (Market Seeking)
4) Human Resource Systems

V) Recommendations
-Nestlé
-PepsiCo

Appendices&Work Cited List

Recommandations

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