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Marketing analysis of Listerine (mouthwash product)
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RésuméThis document is a Marketing analysis of the brand Listerine (mouthwash product), more particularly on a consumer behavior's point of view with different aspects such as an Historical Overview of the product, its meaning for the customers, its evolution to fulfill consumers' expectations, recommendations for the company...
Length: 4300 words, 19 pages double space.
Created: November 2006.
Outline:
Executive Summary
- History of the Product
Background and Historical Overview
Historical Meanings of Product for Consumers
- Current Situation
Product
Needs
Strategy
- Changes in Meaning Over Time
Changing Listerine Customers
Consumer Factors
- Current Set of Consumer Meanings Associated with Listerine
Cultural Meanings
Daily Ritual
Grooming Rituals
Myths
Rite of Passage
- Listerine future and meaning
Sources and Appendices
Recommandations
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