The launch of a new concept on the market

Marketing | 28 pages | 18-07-2007 | Format : | Note : Non noté

PRIX : 5.40€ |

Résumé

This case provides a lot of different tools to understand the implementation of a new product or concept on the market. This case deals a lot with a marketing part, which shows to what extent the launch of a new concept is important. In another part, you will see the launch of a new concept of real entertainment activity.

Simplified outline:

I) Market Analysis: quantitative and qualitative data, number of segments...
II) Market Analysis: consumption trends, buyer behaviour...
III) Market Analysis: analysis of competition, market share, detailed offer...
IV) Presentation of the company on the market: Market Share, Segments targeted...
V) SWOT analysis
VI) Formulation of the problem and the development of 3 potential/alternative solutions
VII) Presentation of the strategy chosen: segmentation, targeting, positioning
VIII) Detail of the Product policy: concept, design, name of the product, packaging...
IX) Detail of the pricing strategy: estimation of the ROI, psychological price
X) Determination of the price, estimated cost of production, level of profitability...
XI) Detail of the distribution strategy: selection of the channels of distribution...
XII) Detail of the promotion policy: choice of media, discussion of channel of media...
XIII) Marketing Plan: scheduled actions, results expected, monitoring and control...

Recommandations

Du même auteur

Nouveautés dans la rubrique Marketing

Les plus visités dans la matière Marketing