Marketing study for an International Student Office

Docs en anglais | 42 pages | 19-05-2007 | Format : | Note : Non noté

PRIX : 5.40€ |

Résumé

Marketing study asked by the International Student Office of a Canadian University. Its goal is to understand the expectations and appreciations of many exchange students regarding the performance of this office.

Simplified outline:

Introduction

I) Statement of research objectives

II) Research methodology

A. Research design
B. Data collection method
C. Sampling
D. Problems encountered

III) Findings

A. General level of satisfaction
B. Do exchange students use the services that are placed are their disposal ?
C. New programs/services that could increase the satisfaction of the exchange students

IV) Summary and conclusion about analysis

V) Marketing recommendations

VI) Methodological limitations

Appendix

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