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The implementation of a restaurant in Czech Republic
| Note : 
RésuméReport answering the question : "How to implement a restaurant in 'New Europe'?". It deals with the implementation of a crêperie in Czech Republic, explaining why this country as well as the marketing and human resources aspects of such an implementation.
Outline:
Introduction
I) The firm and the project
II) Why choosing Czech Republic ?
III) Marketing plan
A. Product
B. Price
C. Place
D. Promotion
IV) Managing Human Resources
A. Labour regulations
B. Hofstede's cultural dimensions
C. The Hall's approach to culture
Conclusion
Bibliography
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