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How to realize business in Spain?
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RésuméMarketing lesson of multicultural communication about business in Spain. How to realize business in Spain? People coming to Spain to do business are stuck by three things: the cultural differences between the regions, the need for a continuing relationship for successful business, and the fact that the Spaniards leave things until the last minute. This document explains some methods illustrated by examples.
Outline:
Introduction
I) Company organization and behavior
A. Leadership and Hierarchy
B. Human Responsiveness
II) Business style
A. Women in business
B. The business relationship
C. Flexibility
D. Communication style
E. Meetings
F. Presentations
G. Planning and control
H. Business entertaining
I. Gift giving
Conclusion
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