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The marketing strategy of Gerflor
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RésuméAnalysis of the marketing strategy of Gerflor. The total investment of the firm into the plastic market permits to focus his research and development on this and to have a competitive advantage with the launch of new products before his competitors. Gerflor can thus anticipate the evolution on the plastic market.
Outline:
Introduction
I) Internal diagnosis
A. Presentation
B. Intern analysis
C. Synthesis
II) International Development
III) Export development
A. Presentation
B. Why exporting
C. Matrix
D. Analysis
E. Best exporting process
IV) Company culture
Conclusion
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