The iPod nano in the American market

Docs en anglais | 47 pages | 19-02-2007 | Format : | Note : Non noté

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Résumé

The iPod is an electronic instrument designed and marketed by Apple Computer. It is the portable reader of numerical music (also called numerical walkman or mp3 player) the most sold of the world: 67 million specimens have been sold since October 2001. The father of the iPod is Tony Fadell, who had proposed before his idea to Philips and Real Networks.

On September 7, 2005, during a "Special Vent" in Moscone Center, in San Francisco, Steve Jobs, the CEO, presents the iPod nano, a new iPod composed of flash memory which succeeds to the iPod mini. Available in two colors, black and white, it is 35% finer than its predecessor. It has also got a color screen to be able to view photographs, in contrary to the iPod Mini. Built with a memory flash, it was at its beginning available in version 2 or 4 Go. The nano iPod proposes better characteristics than its predecessor the iPod mini, such as its greater compactness, its color screen and the advantages of its flash memory compared to the hard disk (much more reliable and less fragile, faster).

On September 12, 2006, the iPod nano move to version 2, improving all the characteristics as the resistance of the box to the stripes, and other colors (for the model 4 Go only), gray, blue, pink, green and black; autonomy, screen luminosity... The new nano also proposes a model with 8 Go.

The new iPod nano contains also new functions: games (downloadable on iTunes) and the function research which proves very useful to find a title, an album, an artist quickly. This new model is also finer than the old one. Its screen is 40% more luminous which allows a more beautiful posting of photographs.

The phenomenon of iPod again invaded planet. Billboards with the effigy of the iPod nano (see the iPod nano on Apple Blind) and marketing presentations... Since the appearance of the first iPod on the market of portable readers mp3 in 2001, the firm of Mr. Steve Jobs became specialized in art to impose its rules. The brand is so popular in the world of the mp3 players with hard drive, that at beginning of Shuffle in the arena of Flash mp3 readers, Apple quickly monopolized 46% of the shares market. Its image is well-known: who had never heard spoken or even seen, an iPod?

The new pawn of the firm on the competition chess-board is called iPod nano. Apple aims large and the first message which he wants to make pass it is: "Nano strapping man".

If one is realistic, once the iPod nano handled finished, it is time to read between the pixels. This product does it have true qualities to like, even with those which did not fall into Apple when they were small?

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