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Commercial strategy of H&M
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RésuméThis document is an analysis of H&M and its strategy. First of all, it makes a presentation of the firm. Then, it examines the strategies developped by the firm in terms of marketing and communication. A PowerPoint document composed of 19 slides.
Summary:
I) Facts and History
II) World of H&M
III) Target Audience
IV) Their concepts
V) Business Concepts
VI) Communication
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