Résumé
Sector Research Project: analysis of Sephora and Marionnaud, companies of cosmetics and make-up. Identity Card (employees, legal structure, annual turnover), image (marketing, key products, values) and strategy (weak and strong points, international).
Outline:
Introduction
I) Identity card
- Name of the companies
- Internet address
- Headquarters
- Legal structure
- Number of employees
- Annual turnover
- History
- Corporate structure
- International
- Subsidiaries
- Future growth plans
II) Image
- Key products
- Marketing
- Corporate culture
- Philosophy-values
III) Strategy
- Internet websites
- Development of products and services
- International
- Strong points/Weak points
Conclusion