Web 2.0 : definition and applications in the airline industry

Docs en anglais | 21 pages | 10-02-2007 | Format : | Note : Non noté

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Résumé

Study of Web 2.0. It is a new paradigm that has, at least, the virtue to be controversial and to lead to debates. The straight meaning of such a notion would be, at the first glance, a new version of the World Wide Web, an evolution, an improvement, something that will replace and propose new solutions to users. But a lot of critics attack the new Web version. Are we talking about a real technology or a simple marketing buzzword ? Is it an evolution or a revolution ?

Outline:

I) Marketing buzzword or real innovation ?

A. How does the author define it ?
B. Other definitions
C. What does it look like ?

II) What are the main critics ? Are they well founded ?

III) What are the trends of the Web 2.0 for business ?

IV) What about airline industry and Web 2.0 ?

A. Tom Hayes gives some advice
B. Is there any new way to find quickly cheap tickets ?
C. What about the communities ? Did airline companies already think about it ?

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