+ de 20 000 documents en ligne
Docs en anglais
Presentation of Microsoft
| Note : 
RésuméThis document is a presentation of Microsoft. It deals with its history, its business tactics and its situation. It then examines the figures of this firm and its strategies in terms of finance, marketing, communication and Research and Development. PowerPoint document composed of 18 slides.
Outline:
1. Microsoft in short
2. A few dates
3. 5 stages of evolution
4. Business Tactics
5. 7 core business units
6. Sales worldwide
7. Market shares and competitors
8. Financial situation
9. Analyst ratings
10. R and D
11. Microsoft software
12. Missions and values
13. Communication
14. Problems
Du même auteur
Les courants fondateurs de l'économieEtude de marché et de communication de Ford en FranceL'internationalisation des entreprisesLe changement en tant que perspective managérialeLe comportement du consommateurLes 30 GlorieusesNouveautés dans la rubrique Docs en anglais
Stakes of the management revolution: what are the news goals of modern companies?New stakes of business organisation in a changing economic environmentAn internal capacity for leveraging resources and competences is a prerequisite for creating competitive advantageCoca-Cola in JapanUnderstanding a company's capabilities is the key to a strong strategic marketing positionInternational Marketing: WTO and World BankLes plus visités dans la matière Docs en anglais
Analysis: Mary Shelley, Frankenstein, Chapter 1Budweiser case studyHeineken's new marketing strategy