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Are you blogging?
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RésuméEssay which central issue is dealing with blogging. This essay is answering several questions, such as the followings: Are blogs a new marketing tool? What are the advantages, the risks and the drawbacks for companies to use them? It is illustrated with concrete examples and graphs. Word document composed of 3,000 words.
Outline:
PART I: A NEW MARKETING TOOL
A) Continuous information
B) Make the firm more accessible
C) Diffuse an idea or a product
D) A tool for the governance of the company
PART II: ARE BLOGS UNCONTROLLABLE
A) Internet: the less controlled way of expression
B) The extreme expression freedom
C) The impact for firms
PART III: CONTROL THE UNCONTROLLABLE
A) Be faster by creating the firm's own expression space: the blog
B) Identify the real opinion leaders to orientate their views
C) Answer on the blogs to show the interest for the consumers
D) Do not lie, be true (ex: Vichy)
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