KFC Japan - Etude de cas (Case study)

Docs en anglais | 23 pages | 06-10-2006 | Format : | Note : Non noté |

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Résumé

KFC-Japan history from the beginning gives a good picture of the different existing ways of managing subsidiaries. Lessons learned from successive managers can help us to identify what is the best way of seizing external opportunities in a given situation. Key words: strategic mentality while operating across borders, organizational control, control framework.

KFC development until the critical point of confrontation illustrates one of the existing methods of launching a new activity overseas (I). Conflicts between headquarters and KFC-J raise a number of issues which well depict the challenges that companies operating overseas usually face when striving to greater integration (II). Given these elements we will try to propose an accurate strategy mix to Dick Mayer (III).

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