Measurement of strategic performance of firms

Docs en anglais | 11 pages | 10-02-2007 | Format : | Note : Non noté |

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Résumé

Analysis of the measurement of strategic performance of firms. Since many decades, in all firms, managers would like to measure their strategic performance in order to know if their company is efficient. They want to analyze the company's performance in order to readjust their strategy or to continue in this way if they are efficient and competitive. But how can we measure strategic performance of firms ?

Outline:

I) The concept of performance
II) The different tools to measure strategic performance : the different indicators
III) Why it is very important for a company to measure strategic performance ?

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